1. Introduction
BAT is the world's most international tobacco group, with brands sold in 180 markets around the word. It makes high quality tobacco products for the diverse preferences of millions of consumers, span the business "from seed to smoke" and are committed to embedding the principles of corporate social responsibility Group-wide. Regards tobacco products, BAT have been benefited from an early beginning with the presence of a regular supply of cigars in cities such as Beijing, New York etc. In its purpose to present to the consumers the best products in the world, BAT had also opened of representative offices in different counties, which is in charge of the coordination, and promotion of those activities relates to tobacco products for each country. In its operations, they have the support of the exclusive distributors.

论文题目：BAT CASE STUDY
论文详细要求：Insruction 论文指导
您的研究方向：BAT PLC
The world's most int英语论文网 【http://www.51lunwen.org】ernational tobacco group, with brands sold in 180
markets around the word. BAT makes high quality tobacco products for the
diverse preferences of millions of consumers, span the business "from seed
to smoke" and are committed to embedding the principles of corporate social
responsibility Group-wide.
"If a business is managing products which pose risks to health, we believe
it is all the more important that it does so responsibly" Michael Pridequx,
Director Corporate & Regulatory Affair, BAT
Source: http://www.bat.com

For this assignment you are asked to answer the following questions about
BAT PLC
1.Discuss the development of BAT in recent years and evaluate its current
competitive position.
Critically evaluate the rationale for the current portfolio of brands in
BAT.
3. Propose and justify a forward strategy for BAT, supporting your answer
with relevant tools of analysis.
Analysis tools SWTO, TOWS, GE MATRIX, BCG ANALYSIS, Scenario planning. etc
要求字数：3000
论文用途：课程论文 coursework