Strategies of Implementing Electronic Business by Small and Medium Sized Enterprises in China

Table of Content
Abstract 1
CHAPTER 1: INTRODUCTION 2
1.1 Introduction 2
1.2 Background to the thesis 2
1.3 Research issues 3
1.4 Justification for the thesis 4
1.5 Methodology 5
1.6 Definition of terms 5
1.7 Limitations 5
1.8 Outline of the thesis 6
1.9 Conclusion 6
CHAPTER 2: LITERATURE REVIEW 7
2.1 Introduction 7
2.2 Electronic Commerce: A Way for Medium-and-Small-Sized Enterprises to Innovate and Further Develop 7
2.3 Medium-and-Small-sized Enterprises in China 16
2.5 Conclusion 19
Chapter Three Research Methodology 19
3.1 Primary Research 19
3.2 Secondary Research 19
3.3 Research Limitation 20
Chapter Four Findings and Discussion 20
4.1Present Environment for Electronic Commerce in China 20
4.2 Status Quo of Application of Electronic Commerce in Medium and-Small-Sized Enterprises 24
4.3 Analysis of Present Application of Electronic Commerce in Medium-and-Small-Sized Enterprises 24
Chapter Five Strategies for Medium-and-Small-Sized Enterprises to Apply Electronic Commerce in China 27
5.1 Building Favorable Outer Environment for El英语论文网 【http://www.51lunwen.org】ectronic Commerce 27
5.2 Building Inner Strength for Electronic Commerce 30
Chapter Six Conclusion 33
Bibliography 34
Appendix 35
 Abstract 
Someone foretold that traditional enterprises are a sleeping lion, its power will doubled by using electronic commercial affairs. Someone pointed out that the electronic commercial affair is a world trend，as well as an important characteristic  of the  economic  integration，representing  a new form  of international trade o Now,  the electronic commercial affairs has been widespread all over the world，those who do not develop electronic commercial affair will soon be left behind. Most medium small sized enterprises in our country belong to traditional enterprises. Cheers of demanding to develop the electronic commercial affair is becoming higher and higher. The central and local government also paid special attention to it, but the out-coming is not ideal. This paper makes a study on the implementation of e-commerce in China’s small and medium sized enterprises and provides some recommendations for the further development of e-commerce in those enterprises.
Keywords: small and medium sized enterprise, e-commerce, development, management