Wal-Mart’s expansions need to be legitimate
Abstract:
This paper want to study the marketing strategies of WAL-MART, which is one of the world’s biggest supermarkets, so as to give a brief understanding on how one multinational company occupies the market abroad. Then give some suggestions which may be suited to the company’s future development.

论文题目：写一个跨国大公司的国际市场战略.分析并建议
字数：3500字
choose any one of the following questions. write 3500 words

a.      For one multinational company of your choice,evaluate the strategic approaches that company has used in the various element of the international marketing mix. Comment on the effctiveness of the strategic approaches identified, and suggest any alternative approaches that might be better suited to future market development for that company.

b.      For one multinational company of your choice. evaluate the strategic approaches that company has used in its human resource management policies.and suggest any alternative approaches that might be better suited to current and likely future operations for that company.