o be relationships between these features). For example, the fact that media products are’non-depletable’ (ie: a single product can be used many times ) is one such distinctive and significant feature). You could then see how this feature is related to other key features such as economies of scale and scope, etc.
Your essay should aim to discuss the importance of the features you have selected (rather than merely describe them), how they impact on corporate decision- making, their influence in different media sectors ( ie: print, broadcast, online, film, etc), and examples drawn from media operations that illustrate the points you are making.
Your discussions will draw on ideas from the core book(Doyle) but you will be expected to enlarge and extend your knowledge through further reading of other books and journals.
Your essay must be fully and correctly referenced in the Harvard style.
Specific marking criteria
-Evaluation and explanation of selection of key distinctive features.
-Discussion of importance of such features in relation to different media forms and sectors.
-Knowledge and usage of key economic theories and ideas and their applications in media industries.
-Effective presentation through logical英语论文网 【http://www.51lunwen.org】 structure and use of clear and substantially correct English.
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