tice Hall (ISBN 0273632892)
Other Recommended course texts include:
Blythe, J., Marketing Communications, Financial Times/Prentice Hall
Broadbent, Channon & Baker, Advertising Works, Arnold
Cooper, A., How to Plan Advertising, Cassell
Fill, C., Marketing Communications, Prentice Hall
Fitzgerald, M. & Arnott, D., Marketing Communications Classics, Business Press
Jefkins, F. & Yadin, D., Advertising, Financial Times/Prentice Hall
Kitchen, P., Marketing Communications, Business Press
Neidle, A. How to Get Into Advertising, 2nd Edition, Thomson Learning
Pickton, D., Broderick, A., Integrated Marketing Communications, Financial Times/Prentice Hall
Smith, P.R., Marketing Communications, Kogan Page
Yeshin, T., Marketing Communications Strategy, CIM
An extensive reading list and list of web sites for the Advertising Industry is available on Studynet.
Go to MBSP0248 – Advertising Studynet site home page, click on Learning Resources on left hand side, click on Reading List, click on individual book to gain more details, click again to check if book is in stock in LRC.
Seminars/Tutorial preparation required:
Each week information will be given to students via Studynet to prepare for the following week’s tutorial. The work may involve analysing an advertising campaign, reading a case study, research a topic or answering a question. 英语论文网 【http://www.51lunwen.org】Most weeks students will be required to work in groups and give small presentations.
How the StudyNet site for this module will be employed during the academic year:
PowerPoint Lecture slides will be published on Studynet each week before the lecture. Students are expected to print off the slides before the lecture in order to make notes. The slides tend to cover the main points of the lecture and are very brief, it is essential to attend the lecture as printing the slides off Studynet and reading them will be insufficient to pass the module. It is essential that reading is also completed each week.
11 a) Assessment Details
100% Coursework
The pass mark is 50%.
Group coursework is based on a practical up to date project on the advertising industry and will be assessed as a group. The coursework involves extensive desk research on advertising agencies and their current campaigns. Learning outcomes centred on advertising theory and strategy are measured by individual assessment.
Students should note that they are given advance notice of all assignments for this module. Because of the nature of the course, it is almost inevitable that some students will find that the submission date for the major individual assignment (70% of marks) clashes with submission dates for other pieces of work. Students should note that this date is the latest at which this piece of work can be submitted a
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